Kiton is another fashion company that has fully embodied its values and become massively successful doing so. Tania and I visited their factory in Naples on the way to the Tuscan wedding of a friend who had his tuxedo made there. We saw sewing circles of master tailors constructing garments by hand, many of whom were graduates of the company's in-house school. We were fortunate to have lunch with the owner, Maria Giovanna Paone. She and her sister took over the company after their father had a stroke. Her brand and customer base were growing exponentially, while their traditional production methods were only growing linearly. Production output was somewhat capped, even through they used high technology where it seemed appropriate. Seeing the arising collision of supply and demand, I asked her what all of her new customers were supposed to do. "They'll wait", she said with all the grace and nonchalance I might of expected from a Neapolitan woman in charge of a fashion empire.