A practical way of thinking about love, outside of the romantic, friendly or parental context, is to see it as goodwill. In a business context, where the idea of love might seem a little squishy, the idea of goodwill neatly accounts for the value residing in a relationship over and above its transactional value. When there is a great deal of goodwill in a business relationship, the partners are willing to do things they might not be willing to do on a purely transactional basis. This means employees that stay longer and work harder, customers who are more tolerant of mistakes and investors that are willing to cut the team some slack as it weathers competitive storms. Goodwill is a currency every bit as valuable as money. And partners in both business and life award and redeem points in a variety of ways.