Today there are no gate keepers. Anyone can post anything, say anything and write anything, sincerely believing it's the truth, and supporting their positions with "facts". Often these facts reference other facts from other posts without a review of the original source material. Some of these are legitimate physical facts like gravity and chemistry. They are true whether or not we believe them. Some are what Norman Mailer called "true facts". They are true because we all have agreed that they are true, even if they are not. Some are manipulations of statistical reason making something appear true and some are just fanciful delusions. We want them to be true so we ignore the little voice in the back of our heads. Opinion, evidence and hypothesis are hard to distinguish. Within this overwhelming messy pile of information, the audience has to decided for itself.