In communication theory, there is a sender (presumably with some solution), a receiver (presumably with some problem) and a channel (presumably that they are on either ends of). The sender has a subtext–a need to serve, a history, experience, training and a language framework grounded in his or her world of solution-thinking. I have value and I want you to know about it so you can choose to let me help you. This is the text. Seems simple enough.